// Done at: Coca-Cola Brasil
// Client: Coca-Cola
// My role: Experiential design, Digital production, the connection between both and consumer experience.
// Team involved.
General project manager: Collin Brum
Production manager: Alex Mills
Visibility manager: Bernardo Bouças
Consumer Metrics manager: Steve Bunnell
Experiential design agency: SuperUber
Architects: Marko Brajovic
Production Agency: Dream Factory
Tech Partners: Facebook, MTV, Ubisoft and Microsoft
Photos: I hate flash
Long before the Olympic fire had even arrived in Rio, we learned a not-so-awesome truth: Teenagers aren't really into the Olympics.
And this can be a really big issue for a brand that targets so much this audience like Coca-Cola.
We were tasked to build a bridge between adolescents and Olympics and and invite them to look at it in a fresh new perspective.
So here's a simpler a way to look at the task:
Step 1: Break the ice between Olympics and Teenagers.
Step 2: Offer a Coca-Cola Olympic experience that would make them want to explore, understand the magnitude of the event and share it on social media.
Step 3: Lastly and most important, make sure that everyone who went through the brand experience, specially teens, had a great time.
So here's a walk through all the attraction that I helped building there:
As consumers walked in, they were offered a 4d Coca-Cola experience, with surround sound, scents and a refreshing blow of cold air.
//360º photo with the official Olympic torch.
The frist time ever consumers were able to take pictures interacting with the official medals of the games.
In this attraction, consumers had the opportunity to dance the Coca-Cola song while being coached by Anderson Varejão, the Brazilian Olympic Basketball player who plays in the NBA.
And here you can see a full recap with the key results: